pSEO Schema Markup

Implement JSON-LD structured data that gives search engines explicit semantic understanding of every programmatic page.

Core Principles

1. JSON-LD format: Always use JSON-LD, not Microdata or RDFa
2. Context-appropriate types: Match schema type to the page's actual content
3. Data-driven generation: Schema is built from the same data that drives the page
4. Valid and complete: Every schema block must pass Google's Rich Results Test
5. No fabrication: Only include fields backed by real data

Baseline Schema (Every Page)

Every pSEO page should include these foundational types:

• WebSite — once per site (on the homepage or via a shared layout), declares site-level search and name
• WebPage — on every page, declares the page URL, name, description, and dateModified
• BreadcrumbList — on every page with navigation hierarchy