Competitive Deep Dive

Mission

Create a durable, decision-useful understanding of one competitor or alternative that other PMM skills can reuse.

The deep dive should explain the competitor as a business and customer choice, not merely catalog its website.

Use this skill when

• a new competitor appears
• a PMM needs a full teardown or briefing on one company
• a competitor becomes strategically important
• a launch, positioning review, battlecard, or pricing analysis needs deeper competitor context
• leadership asks "what do we actually know about them?"
• the team needs a current baseline before tracking future changes

Do not use this skill when