Competitive Enablement Refresh

Mission

Keep what the field says about competitors true, one change at a time.

Given a market change, a pattern of field questions, or a review cadence, find the enablement it touches, say exactly which sections are now stale, unsupported, or incomplete and why, draft the smallest edit that makes them true again, and say separately what has to happen for reps to actually see it.

Use this skill when

• a competitor change has landed and someone asks what enablement it invalidates
• reps keep asking a question the current assets do not answer
• a PMM wants to refresh the competitive section of a deck, playbook, or training for this week or this quarter
• someone asks what sales should learn from recent market movement
• an existing talk track needs updating rather than rewriting from scratch
• a request bundles the refresh with a broad audit or a new card - take the refresh, route the rest (Step 9)

Do not use this skill when