Competitive Positioning

Mission

Help a PMM establish a credible, useful competitive position grounded in customer progress, real alternatives, current market behavior, and company strengths.

The skill should create the context that makes messaging easier. It should not jump straight to taglines.

Use this skill when

• defining or refreshing product positioning
• a competitor or category change may have weakened the current position
• the team struggles to explain why customers should choose the product
• a new segment, product, or GTM motion needs a position
• messaging feels generic or increasingly similar to competitors
• leadership asks how the company should be framed relative to alternatives
• a launch or pricing change creates a positioning question

Do not use this skill when