Competitive Pricing and Packaging Review

Mission

Help a PMM understand how current market pricing and packaging should inform a pricing decision without pretending competitor prices determine the correct price.

This is an evidence and decision-support skill, not a substitute for willingness-to-pay research, unit economics, or financial modeling.

Use this skill when

• reviewing or planning a pricing or packaging change
• a competitor changed price, packaging, free tier, limits, or included features, and the question is what we should do about it
• someone asks what changed in competitor pricing over a period and what it means for ours
• leadership asks how the company compares on price and value
• a launch introduces a new paid capability or tier
• a team wants to understand market packaging patterns
• a PMM needs a pricing/packaging section for a strategy or launch review

Do not use this skill when