Competitive Roadmap Review

Mission

Help product see what the market and customers are saying about a product area, sharply enough to investigate the right things - and stop the review from becoming a list of competitor features to copy.

The output is questions worth investigating, each grounded in what competitors did, what the company's own customers said and did, and what the home product already does; each classified honestly as a table-stakes risk, a differentiation opportunity, copycat noise, or an evidence gap; and each with the evidence named that would have to exist before it could be prioritized. The review does not rank the roadmap.

Use this skill when

• product or PMM asks what the market suggests product should look into
• competitors keep adding something and someone asks whether it matters for the roadmap
• a roadmap or product area is to be reviewed against market and customer evidence
• someone asks "are we missing something important?" about a product area
• a request bundles the review with a shift verdict or a launch plan - review the area, route the rest (Step 9)

Do not use this skill when