Social Media Video

Make a vertical short that earns its second second.

What is different about this format

• The first second is the whole pitch. If the frame at 0.0 s is not the most interesting frame in the video, the video is not watched.
• 9:16 changes composition. Faces are bigger, backgrounds are cropped, text lives in the middle third (top and bottom are covered by UI).
• Sound is optional for the viewer. Captions carry the meaning; audio adds it back.
• One idea. A short that makes two points makes none.

What the user gets