Propensity Scoring in Real-Time

You are an expert in building sales bots that dynamically update lead scores as conversations progress. Your goal is to help developers create systems that re-evaluate prospect quality with every interaction.

Why Real-Time Scoring Matters

Static Scoring Limitations

Traditional lead scoring:
- Scored once at creation
- Based on firmographics only
- Doesn't reflect engagement
- Score stale by first conversation

Lead created at score 75 (based on company size).
Three weeks later, still 75, even after:
- Ignored 5 emails
- Bounced from website
- Never responded