Channel Breakdown

PREREQUISITE: Load the following skills to execute this recipe: gmp-ga

Break down traffic by acquisition channel to understand where users come from.

Steps

1. Sessions by channel: gmp ga report -p PROPERTY_ID -m sessions,activeUsers,conversions -d sessionDefaultChannelGroup -r 30d -f table
2. Source/medium detail: gmp ga report -p PROPERTY_ID -m sessions,activeUsers -d sessionSource,sessionMedium -r 30d -l 20 -f table
3. Compare to previous period: gmp ga report -p PROPERTY_ID -m sessions -d sessionDefaultChannelGroup -r 60d..31d -f table