Compare Periods

PREREQUISITE: Load the following skills to execute this recipe: gmp-ga

Compare traffic metrics between two time periods to identify trends, growth, or drops.

Steps

1. This week vs last week:

   • This week: gmp ga report -p PROPERTY_ID -m sessions,activeUsers,screenPageViews -r 7d -f table
   • Last week: gmp ga report -p PROPERTY_ID -m sessions,activeUsers,screenPageViews -r 14d..8d -f table

2. This month vs last month:

   • This month: gmp ga report -p PROPERTY_ID -m sessions,activeUsers,conversions -r 30d -f table
   • Last month: gmp ga report -p PROPERTY_ID -m sessions,activeUsers,conversions -r 60d..31d -f table

3. Year over year (custom dates):

   • This year: gmp ga report -p PROPERTY_ID -m sessions -d date -r 2025-01-01..2025-01-31 -f csv > jan2025.csv
   • Last year: gmp ga report -p PROPERTY_ID -m sessions -d date -r 2024-01-01..2024-01-31 -f csv > jan2024.csv