financial-unit-economics
Installation
SKILL.md
Financial Unit Economics
Table of Contents
Example
Scenario: SaaS startup, $100/month subscription
- CAC: $20k spend / 100 customers = $200
- Gross margin: ($100 - $20 variable) / $100 = 80%
- Monthly churn: 5% -> Average lifetime = 20 months
- LTV: $100 x 20 months x 80% = $1,600
- LTV/CAC: 8:1 (healthy, >3:1), Payback: 2.5 months (good, <12 months)
- Interpretation: Strong unit economics. Can profitably scale marketing spend.