financial-unit-economics

Installation
SKILL.md

Financial Unit Economics

Table of Contents

Example

Scenario: SaaS startup, $100/month subscription

  • CAC: $20k spend / 100 customers = $200
  • Gross margin: ($100 - $20 variable) / $100 = 80%
  • Monthly churn: 5% -> Average lifetime = 20 months
  • LTV: $100 x 20 months x 80% = $1,600
  • LTV/CAC: 8:1 (healthy, >3:1), Payback: 2.5 months (good, <12 months)
  • Interpretation: Strong unit economics. Can profitably scale marketing spend.

Workflow

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