Strategy & Competitive Analysis

Table of Contents

• Workflow
• Strategic Frameworks Overview
• Competitive Analysis Overview
• Common Patterns
• Guardrails
• Quick Reference

Core approach -- Good Strategy Kernel (Rumelt): Diagnosis (what's the challenge) → Guiding Policy (overall approach) → Coherent Actions (specific coordinated steps).

Example: SaaS startup entering crowded market → Diagnosis: commoditized features, price competition, high CAC. Guiding Policy: vertical specialization (healthcare) + product-led growth. Coherent Actions: build HIPAA compliance, create compliance templates, offer free tier, invest in SEO for "healthcare SaaS".

Workflow

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