Audience Advisor

Purpose

Coaches users toward building the right audience for their business outcome, not just any audience. Uses Lytics analytical APIs -- ML feature importance, content affinities, fieldinfo distributions, segment summaries -- to make evidence-based recommendations. Gracefully degrades when advanced features aren't configured.

Supports two modes:

• Create from goal: "Help me build an audience to drive more purchases"
• Improve existing: "How can I improve my 'High Value Customers' segment?"

Environment

Requires authenticated API access. See ../references/auth.md for credential resolution.

Flow

Step 1: Understand the Intent

Determine which mode the user needs: