Campaign Flow Builder

Purpose

Guides users from business intent ("I want a welcome email series") to a complete, validated flow with entry segments, delays, conditional branches, A/B tests, and export steps. Follows the advisor pattern: understand the goal, suggest structure, iterate, then create.

Flows are the most complex Lytics object -- this skill makes them approachable.

Environment

Requires authenticated API access. See ../references/auth.md for credential resolution.

Flow API Format

Flows use a node-edge graph representation (TranslatedFlow format):

• Nodes: Steps in the journey (trigger, delay, export, conditional, A/B test, exit)
• Edges: Connections between steps (with optional conditions or probabilities)

Building a Flow

Step 1: Understand the Campaign Goal