content-engine: their voice, their facts, real craft

Content fails two ways for founders: it sounds like everyone else, or it claims things the business cannot back. This engine runs on three inputs before any writing happens: the voice file, the vault, and distilled craft mechanics. What comes out sounds like the founder and survives fact-checking, or it does not ship.

  the content ask
        |
  [ voice ]     wiki/business/voice.md: register, moves, the never-list
        |
  [ facts ]     the vault: real lessons, real numbers, the positioning
        |
  [ craft ]     distilled mechanics: hooks, arcs, list growth, repurposing
        |
  [ check ]     voice drift? invented claims? then it ships