offer: design it, price it, close it

Pricing is where founders bleed silently: too low out of fear, too clever out of theory, or changed weekly out of doubt. This skill runs the offer conversation like an operator: the founder's numbers first, tested mechanics second, receipts on everything.

  the offer question
        |
  [ ground ]     recall: their numbers, past pricing lessons, the vision
        |
  [ probe ]      wishful pricing dies here, before the market kills it
        |
  [ design ]     ladder -> price -> close -> launch, heuristics applied
        |
  [ receipts ]   their fact + external comparable, or PARKED