campaign-metrics
Installation
SKILL.md
plugin: instantly updated: 2026-01-20
Campaign Metrics
Core KPIs
Primary Metrics
| Metric | Formula | Benchmark (Cold Email) |
|---|---|---|
| Open Rate | (Opened / Sent) * 100 | 40-50% (good), 25-40% (average) |
| Reply Rate | (Replied / Sent) * 100 | 5-10% (good), 2-5% (average) |
| Positive Reply Rate | (Positive / Replied) * 100 | 25-40% (good) |
| Bounce Rate | (Bounced / Sent) * 100 | <2% (healthy) |
| Unsubscribe Rate | (Unsubscribed / Sent) * 100 | <0.5% (healthy) |