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Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO) is the discipline of structuring content so search engines and AI assistants select it as the direct answer to a user's query - appearing as featured snippets, People Also Ask boxes, voice search responses, or knowledge panel entries. As Google serves zero-click answers to roughly half of all searches and AI-powered search (SGE, Perplexity, Bing Copilot) increasingly cites primary sources, AEO has become as important as traditional ranking. The goal is not just to rank on page one but to own the answer slot - position zero - and to become the source that AI systems quote.

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