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E-commerce SEO

E-commerce SEO is a specialized discipline distinct from standard website SEO. The scale, dynamism, and structure of online stores create unique challenges: millions of URLs generated by product variants and faceted navigation, rampant duplicate content from sorting and filtering, constant inventory churn as products go out of stock or discontinued, and intense competition for shopping-specific features like rich snippets and Google Shopping placements. This skill provides the patterns and decision frameworks needed to win search for online stores.

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