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Keyword Research

Quick start (5 steps): Seed keywords > Expand with tools/autocomplete > Classify intent for each keyword > Tri-score (organic + AEO + GEO) > Cluster by topic with surface annotations. See the common tasks below for details.

Keyword research is the foundation of all organic and AI search strategy. It is the process of discovering what words and phrases people type into search engines and AI assistants, understanding why they search (intent), and evaluating which of three surfaces - organic results, answer engine features, or AI-generated citations - offers the best opportunity for each keyword.

In 2026, keyword research must account for three surfaces simultaneously:

• Organic blue links (SEO) - traditional rankings on Google, Bing, etc.
• Answer engine features (AEO) - featured snippets, People Also Ask, voice results
• AI-generated citations (GEO) - Google AI Overviews, ChatGPT Search, Perplexity