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Pricing Strategy

A practical framework for designing, packaging, and testing software pricing. Pricing is the highest-leverage growth lever most teams ignore - a 1% improvement in pricing yields 2-4x the revenue impact of a 1% improvement in acquisition. This skill covers the full pricing lifecycle: choosing a model (freemium, usage-based, seat-based, flat), packaging features into tiers, building enterprise plans that close six-figure deals, and running price tests without torching customer trust. Agents can use this to draft pricing pages, evaluate model trade-offs, design packaging, and structure experiments.

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