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Schema Markup / Structured Data

Schema markup is machine-readable context added to web pages that tells search engines what your content means, not just what it says. JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended implementation format - injected via a <script type="application/ld+json"> tag rather than woven into the HTML. Implementing correct structured data makes pages eligible for rich results in Google Search: star ratings, FAQ dropdowns, breadcrumb trails, recipe cards, event listings, and more. Rich results increase click-through rates by making listings visually distinct in the SERP.

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