taste-landing-page

A landing page has one job: move the reader from curiosity to a decision. Structure is the copy; this skill is the structure.

1. THE 8-SECOND READ (Design the Top Third First)

In 8 seconds a visitor must answer three questions — without scrolling:

1. What is this? — the H1 names the product/outcome, not the category ("Analytics that don't need a data team" > "Enterprise analytics platform").
2. Who is it for? — the subline names the audience ("For indie founders and one-person SaaS").
3. What do I do? — exactly one primary CTA, visible, contrasting, above the fold.

If the top third doesn't answer all three, the rest of the page is a discount.

2. SECTION ORDER (The Selling Sequence)