Conversion UX Audit

B2B Landing Pages and Commercial Demo Sites

A site that loads fast, is accessible, and works on all browsers still fails if the user does not understand the value proposition, does not trust the product, or cannot find the next step to take. This audit evaluates every element against one question: does this help a skeptical B2B decision-maker move toward contact intent?

The target user is a B2B decision-maker — manager, director, or business owner — evaluating whether the product can solve a real problem in their organization. They have limited time, are naturally skeptical of technology promises, and need to understand the value quickly without feeling pressured.

Conversion Framework

Jobs To Be Done (JTBD)

Evaluate each page section against the job the user is trying to complete. Identify the project's primary JTBD hierarchy before auditing: