Copywriting Audit

Pre-Launch Text Review — Static B2B Marketing Site

This audit does not write new copy. It detects problems in existing copy using a structured review sequence. The goal is to ensure all site text — headlines, subheadlines, body copy, CTAs, interactive element microcopy, error messages, tooltips, footer — is ready for a real visitor before launch.

Scope: all site pages (homepage, solutions/features, industry/use-case pages, process, pricing, contact) and all interactive demo or widget text.

Core principle: if you must choose between clear and creative, choose clear. Between specific and vague, choose specific. Between customer language and company language, choose the customer's.

Severity Levels