Design Review Audit

Pre-Launch Visual Craft Audit — Static B2B Marketing Site

Final audit in the pre-production protocol. Verifies that the visual design meets production craft standards — that the system is coherent, choices are intentional, and the result does not look like default AI-generated output.

Scope: all pages, all interactive states, and design system documentation.

Core principle: craft is invisible when it works. When you look at a well-crafted interface, you don't think "nice borders" — you just understand the structure. This audit verifies that the design system works silently: hierarchy emerges, elevation is felt, typography communicates before anyone reads a word.

When to run: after all previous audits (04–12) are complete and issues resolved. Design review is the final gate before launch.

Severity Levels