Magic Hour brand kit

Turn a brand brief into reusable source files and finished applications. A mood board or image of a brand book is not a usable brand kit.

Use the connected Magic Hour creation MCP at https://mcp.magichour.ai/; otherwise follow the connection guide or the project's existing API integration. Read the current tool schema and verify account_retrieve before paid work. Never request an API key in a public message or commit it.

Start from what the user has

• Apply: existing logo, palette and type are authoritative. Produce the requested application without redesigning the identity.
• Extend: keep approved assets; propose only the missing decisions needed for this job.
• Create: infer a coherent direction from audience, product, positioning and references. When the user delegates design choices, select a direction and proceed. Present alternatives only if requested or a consequential decision is unresolved.

Extract requirements from supplied files and prior context. Ask for missing source assets or a blocking business fact, not a questionnaire of technical parameters. Show the intended deliverables and generation allowance briefly; existing authorization covers work within that allowance.

Establish one reusable identity

Save a concise brand.md beside the assets: approved logo source, colors with exact values, font names and available licenses, type hierarchy, spacing, image treatment, tone, protected details and prohibited claims. Reuse an existing project brief instead of introducing another registry.

For an existing identity, preserve its actual vector/logo files. For a new simple mark, create an original editable SVG when the available design tools support it. Magic Hour image generation produces raster images; an SVG containing an embedded PNG does not become an editable vector logo. Label raster concepts as concepts. Do not promise trademark clearance or a unique registrable mark.