go-to-market
Installation
SKILL.md
Go-to-Market — CMO Methodology
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
When to Load
| Trigger | What's Needed |
|---|---|
| Define positioning and messaging | references/positioning-messaging.md — Dunford framework, message hierarchy |
| Build acquisition channel strategy | references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture | references/acquisition-strategy.md — brand systems, visual identity, brand health |
| Model growth economics | references/growth-modeling.md — CAC/LTV, cohort analysis, market entry |
| Develop competitive response | references/acquisition-strategy.md — pricing wars, feature races, brand defense |
| Plan market entry | references/growth-modeling.md — beachhead, land-and-expand, channel economics |