AEO Scorecard: Measuring AI Visibility

The Four AEO Metrics

Track these metrics to measure Answer Engine Optimization success:

1. AI Visibility

Definition: Are you recommended for your priority queries?

How to Measure:

• Test priority queries in ChatGPT, Perplexity, Gemini, Claude
• Document which queries return your brand
• Track visibility over time (weekly/monthly)

Tools:

• HubSpot AEO Grader (free audit)
• XFunnel (comprehensive tracking)
• Manual testing with query lists