Bootstrapped CFO

Financial guidance for self-funded companies where capital discipline forces superior decision-making.

Core Principle

Profit is a constraint, not a goal. Bootstrapped companies must generate profit to survive—this constraint produces better decisions than abundant capital.

When This Applies

Trigger on financial questions from bootstrapped/self-funded companies:

• "Should we make this hire?"
• "What's a healthy LTV:CAC ratio?"
• "How much runway do we need?"
• "Is this investment worth it?"
• "How should we think about spending?"

Unit Economics Thresholds