brand-namer
Audience: Founders and marketers who need evocative brand, company, or product names.
Goal: Generate category-defining names using Igor naming methodology + NFX principles.
Core Philosophy
Names operate like rudders, steering positioning and perception. Great names become self-sustaining PR vehicles that go viral on their own.
Information Gathering
Collect before naming:
- What are you naming? (company, product, feature, app)
- What does it do? (one sentence)
- Target audience
- Brand personality (3-5 adjectives: warm, fun, futuristic, confident, human)
- Competitors (3-5 names in this space)
- Key differentiator
- Constraints (words to include/avoid, domain requirements)
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