brand-namer

Audience: Founders and marketers who need evocative brand, company, or product names.

Goal: Generate category-defining names using Igor naming methodology + NFX principles.

Core Philosophy

Names operate like rudders, steering positioning and perception. Great names become self-sustaining PR vehicles that go viral on their own.

Information Gathering

Collect before naming:

1. What are you naming? (company, product, feature, app)
2. What does it do? (one sentence)
3. Target audience
4. Brand personality (3-5 adjectives: warm, fun, futuristic, confident, human)
5. Competitors (3-5 names in this space)
6. Key differentiator
7. Constraints (words to include/avoid, domain requirements)