gtm-strategy
Installation
SKILL.md
Go-to-Market Strategy
Frameworks for selecting sales channels and building go-to-market motions.
Channel Selection Matrix
| Channel | Best For | CAC Range | Time to Revenue | Complexity |
|---|---|---|---|---|
| Outbound | High ACV ($10K+), defined ICP | $500-2K | 3-6 months | Medium |
| Inbound | Searchable problem, content fit | $200-800 | 6-12 months | High |
| PLG | Simple product, quick value | $50-200 | 3-9 months | High |
| Partners | Ecosystem play, trust transfer | Varies | 6-18 months | Medium |
| Events | Relationship-driven, enterprise | $1K-5K | 6-12 months | High |
| Community | Developer/prosumer products | $100-500 | 12+ months | Medium |