gtm-strategy

Installation
SKILL.md

Go-to-Market Strategy

Frameworks for selecting sales channels and building go-to-market motions.

Channel Selection Matrix

Channel Best For CAC Range Time to Revenue Complexity
Outbound High ACV ($10K+), defined ICP $500-2K 3-6 months Medium
Inbound Searchable problem, content fit $200-800 6-12 months High
PLG Simple product, quick value $50-200 3-9 months High
Partners Ecosystem play, trust transfer Varies 6-18 months Medium
Events Relationship-driven, enterprise $1K-5K 6-12 months High
Community Developer/prosumer products $100-500 12+ months Medium

ACV-Based Motion Selection

Related skills
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Feb 5, 2026