ICP Discovery

Why ICP Matters

Everything downstream depends on ICP clarity:

• Outbound: Who do you target?
• Ads: What audiences do you build?
• Content: Who are you writing for?
• Sales calls: What pain points do you probe?
• Pricing: What's their willingness to pay?
• Product: What features matter most?

Bad ICP = wasted CAC, low conversion, high churn.

Conversation Starter

Use AskUserQuestion to gather initial context. Begin by asking:

"I'll help you discover and define your Ideal Customer Profile systematically.