PLG AI Funnel: Product-Led Growth in the Agent Era

The Paradigm Shift

Old PLG Funnel:

Landing Page → Free Trial → Activation → Conversion

New PLG Funnel:

Agent Query → Documentation Scan → Feature Match → Recommendation

The buyer's first interaction is no longer your landing page—it's an AI agent scanning your documentation to answer their question.

The Four Stages

Stage 1: Agent Query