Positioning Angles

Find the angle that sells before writing a single word. 24 proven frameworks to surface differentiated hooks.

When to Use

• Starting any persuasive copy (landing page, ad, email, sales page)
• Product feels "same as competitors" and needs differentiation
• Current messaging isn't converting
• Launching into competitive market
• Repositioning existing product

The 24 Angles

Benefit Angles (Promise Gains)