positioning-angles
Positioning Angles
Find the angle that sells before writing a single word. 24 proven frameworks to surface differentiated hooks.
When to Use
- Starting any persuasive copy (landing page, ad, email, sales page)
- Product feels "same as competitors" and needs differentiation
- Current messaging isn't converting
- Launching into competitive market
- Repositioning existing product
The 24 Angles
Benefit Angles (Promise Gains)
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