rookie-mistakes
Rookie Mistakes
Common mistakes by business type that delay revenue or kill businesses.
Universal Fatal Mistakes
| Mistake | Why Fatal | Instead |
|---|---|---|
| Building before validating | Months wasted on unwanted product | Pre-sell or LOIs first |
| Underpricing | Can't sustain business | Start high, discount later |
| No niche focus | Can't compete with anyone | Dominate one segment first |
| Perfecting before launching | Never launch | Ship MVP, iterate |
| Ignoring unit economics | Lose money on every sale | Know CAC < LTV from day 1 |
Universal Time Wasters
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