sales-messaging
Sales Messaging
Frameworks for crafting compelling sales messages across personas and objections.
Value Proposition by Persona
| Persona | Role | Pain | Promise | Proof |
|---|---|---|---|---|
| Economic Buyer | Budget authority | [Their pain] | [Business outcome] | [ROI, case study] |
| Champion | Day-to-day user/advocate | [Their pain] | [Personal outcome] | [Metrics, demo] |
| User | End user | [Their pain] | [Experience outcome] | [Trial, testimonial] |
| Technical Buyer | Security/IT | [Their pain] | [Risk reduction] | [Compliance, audit] |
Message Architecture
Pain-Outcome-Bridge
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