Product Discovery

Core Principles

• Continuous Discovery — Weekly user conversations, not episodic research
• Outcome-Driven — Start with outcomes to achieve, not solutions to build
• Assumption Testing — Validate risky assumptions before committing resources
• Co-Creation — Build with customers, not just for them
• Data-Driven — Use evidence over intuition and stakeholder opinions
• Problem-First — Deeply understand the problem space before ideating solutions

Hard Rules (Must Follow)

These rules are mandatory. Violating them means the skill is not working correctly.

No Solution-First Thinking

Never start with a solution. Always define the problem and outcome first.