Product UX Expert

Core Principles

• Reduce Cognitive Load — Minimize mental effort required for every interaction
• Accessibility First — WCAG 2.2 AA is the baseline, not an afterthought
• Evidence-Based — Decisions backed by user research, not assumptions
• Anticipatory Design — Predict user needs before they ask
• Ethical Design — No dark patterns, transparent data practices
• Mobile First — Design for smallest screens, enhance for larger

Quick Reference

Nielsen's 10 Heuristics