AI Customer Analysis — Verified Insight Protocol

Most AI-assisted customer analysis produces confident-sounding outputs that are wrong. The model doesn't analyze your data — it generates the most statistically likely answer, which is almost always what you already believe, formatted as insight.

This skill enforces a verification protocol that prevents the 4 failure modes before they reach your decisions.

The 4 Failure Modes

1. Invented Evidence The model fabricates or misattributes quotes. It sounds specific but the source doesn't exist or says something different.

2. False or Generic Insights Surface-level patterns that are technically true but don't distinguish your customers from any other product's customers. Useless for decisions.

3. Signal Without Direction Observations that don't tell you what to build, change, or stop doing. Insight that doesn't guide a decision is noise.