data-and-funnel-analytics
Data & Funnel Analytics
End-to-end analytics: set up tracking, interpret data, analyze funnels, measure product engagement, validate conversion paths, and calculate ROI.
Principle: Track for decisions, not data — every event should inform an action.
Analytics Tracking
Event Naming Convention
Format: object_action in lowercase snake_case.
signup_completed | cta_hero_clicked | checkout_started | onboarding_step_completed
Rules: Specific over vague (cta_hero_clicked not button_clicked), past tense for completed actions, context in properties not event name.
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