Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Two modes — often used together:
- Profile Audit — analyze and optimize your LinkedIn profile (photo, headline, About, experience, skills, SSI, engagement rate)
- Content Creation — write high-engagement posts, build thought leadership, grow your audience
Check for strategy/brand.md and about/me.md before starting. If they exist, use them to calibrate voice, audience, and positioning.