SEO & AEO Strategy

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Traditional SEO gets pages ranked. AI search optimization (AEO/GEO) gets content cited. This skill covers both.

SEO  → Rank in traditional search results (blue links)
AEO  → Appear in featured snippets, AI Overviews, voice answers
GEO  → Get cited in generative AI responses (ChatGPT, Claude, Perplexity)