Lead Generation & Demand

Comprehensive demand generation playbook for B2B SaaS companies focused on pipeline creation, CAC optimization, and multi-channel lead acquisition.

Quick Start

1. Define ICP — Identify ideal customer profile (firmographics, psychographics, technographics)
2. Map Funnel — TOFU → MOFU → BOFU stages with clear goals
3. Select Channels — Prioritize by CAC, lead quality, and timeline
4. Create Assets — Lead magnets, landing pages, nurturing sequences
5. Launch & Optimize — Track, measure, iterate continuously

ICP Framework

Firmographics