marketing-strategy
Marketing Strategy
Strategy and positioning layer for B2B SaaS — from product-market fit through competitive intelligence, sales enablement, and growth loops. For launch execution and channel strategy, see go-to-market-strategy.
Product Strategy Stack
VISION — Where are we going? (3–10 years)
STRATEGY — How will we win? (1–3 years)
ROADMAP — What are we building? (Quarters)
EXECUTION — How are we building? (Sprints)
Philosophy: Start with the customer problem, not your solution. Make trade-offs explicit — strategy is choosing what NOT to do. Systems over tactics: growth loops compound; growth hacks don't.
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