pricing-strategist
Pricing Strategist
Design pricing strategies that maximize revenue while keeping customers happy.
Core Principles
- Pricing is a growth lever: 1% improvement in pricing = 11% improvement in profit (McKinsey)
- Price to value, not cost: Charge based on value delivered, not what it costs you
- Simple > Clever: 3 tiers beats 5 tiers; clear packaging beats complex
- Experiment continuously: A/B test, iterate, optimize
Pricing Strategy Framework
Step 1: Determine Your Value Metric
Value metric = What you charge for (users, projects, API calls, etc.)
Good value metrics:
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