Sales & Revenue Operations

Full-stack sales playbook: founder-led sales, team building, enterprise deals, RevOps, ICP definition, buyer personas, and compensation design.

Quick Start

1. Assess stage — Founder-led, first reps, or scaling?
2. Define motion — Inbound, outbound, PLG, or hybrid?
3. Build ICP — Who are you selling to?
4. Design process — Discovery → Demo → Close
5. Instrument RevOps — Lead lifecycle, scoring, routing

ICP & Buyer Persona

ICP Stack (build bottom-up)