serp-analysis
SERP Analysis
When to Use
- Analyzing search results for a keyword
- Classifying search intent
- Identifying SERP feature opportunities
- Competitive intelligence gathering
Intent Classification
Intent Types
| Intent | SERP Signals | User Goal | Content Format |
|---|---|---|---|
| Informational | Wikipedia, knowledge panels, "what is" queries | Learn something | Guide, tutorial, explainer |
| Commercial | Reviews, comparisons, "best X" queries | Compare options | Comparison, listicle, review |
| Transactional | Product pages, shopping results, "buy X" | Purchase something | Product page, pricing |
| Navigational | Brand homepage, login pages | Find specific site | Homepage, login page |
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