accounting-firm-leads
Installation
SKILL.md
Accounting Firm Lead Generation
Accounting practices are an unusually good outbound target. They're on professional body registers, they publish their software stack openly through partner badges, and they buy tools constantly because their entire operation is software.
They're also targeted heavily by fintech and practice-software vendors, so the message has to be more specific than "we help accountants save time".
Who actually buys
| Firm size | Who decides |
|---|---|
| Sole practitioner / bookkeeper | The owner. Small budget, very price-sensitive |
| 2-10 staff | Practice owner or partner. Fast, personal decision |
| 10-40 staff | Managing partner, with a practice manager evaluating |
| 40-150 | Operations or IT lead, partner sign-off |
| Top-tier network firm | Central procurement, long cycle |
The 5 to 40 staff band is the sweet spot. Enough clients that inefficiency hurts, one or two decision-makers, and no procurement process.
Client count matters more than staff count for anything priced per client. A ten-person practice with 600 SME clients is a bigger deal than a twenty-person practice with 40 corporate audits.