architecture-design-firm-leads

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SKILL.md

Architecture and Design Practice Lead Generation

Architects are individually registered and their work is public — planning applications name the agent on every submission, with a date and a project value band.

That makes project pipeline visible, which is the closest thing to seeing a professional services firm's order book.

Who actually buys

Type Who decides
Sole practitioner The architect. Small budget
Small practice (3-15) Principal or practice manager. Main target
Mid practice (15-60) Practice manager, associate director. Best target
Large practice (60+) IT or operations lead, with partner sign-off
Interior design studio The founder
Multidisciplinary consultancy Head of the relevant discipline

The practice manager runs the business side and evaluates anything non-design. Principals hold the budget and are usually the least reachable people in the firm.

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Sep 8, 2026